FEATURED COURSE: Lead Gen Level Up

 

FEATURED COURSE:

Save 15% on 10x Emails now. And finally send emails that get the “yes”.

Quickly spot the unclear and confusing parts of your copy (so you can fix it), with Master of Web Copy Validation.

What if you could actually boost confidence in your work because you (and any skeptics in the room) will have more than just your gut to go on?

Meet: Master of Web Copy Validation.

See how to spot poor-performing copy. Then begin to hypothesize why it’s not working AND how you can fix it. With Master of Web Copy Validation.

Money-Back Guarantee

Instant Access

Quick Mastery

$197.00

NO-RISK, MONEY-BACK GUARANTEE
Dramatic confidence improvement or your money back.

Money-Back Guarantee

Instant Access

Quick Mastery

Quickly spot the unclear and confusing parts of your copy (so you can fix it), with Master of Web Copy Validation.

What if you could actually boost confidence in your work because you (and any skeptics in the room) will have more than just your gut to go on?

Meet: Master of Web Copy Validation.

See how to spot poor-performing copy. Then begin to hypothesize why it’s not working AND how you can fix it. With Master of Web Copy Validation.

$197.00

NO-RISK, MONEY-BACK GUARANTEE
Dramatic confidence improvement or your money back.

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

For every marketer, copywriter or marketing manager who tightly curls their fists in frustration when you hear: “No one’s actually gonna read that.”

Even if you know not to “go on gut” when crafting conversion copy…

The people who review your copy are, almost always, still letting their gut lead them.

So you hear feedback like:

→ “I don’t really think that line’s working”

→ “Our customers won’t like that”

→ “You should try a different headline, like ______”

(and then they fill in the blank with their wild and entirely gut-based guess.)

Now imagine how much more confident you would feel if, before you shared a word of copy with your reviewers, you could:

And what if you could identify a confusing headline – or a clunky sentence – or a strangely worded CTA – before your reviewer does? 

You can. With Master of Web Copy Validation. 

Where you see how to spot poor-performing copy and begin to hypothesize why it’s not working AND how you can fix it.

(☝️ This ☝️ is the work that helps elevate you from a poor wordsmith defending their livelihood every time their copy doc gets shared around… to the most profitable person in the room. An actual marketing performance engineer.)

When you’re done with Master of Web Copy Validation, you’ll have a repeatable process that can help you generate a list of actionable hypotheses and optimization recommendations, prioritized by potential ROI, so you can focus on what’s most likely to move the needle in a big way. 

(And silence those chatty know-it-alls).

CRO Lead at Copyhackers:

Carolyn Beaudoin has helped fast-growing brands increase free and paid conversions.

Driving research, strategy and execution, her work delivered results, like doubling qualified leads and driving big revenue with seasonal campaigns. 

Since joining Copyhackers, Carolyn has repeatedly planned, written, measured and optimized copy for some of the most respected and fastest growing businesses on the planet.

With Master of Web Copy Validation in your back pocket, you can validate and optimize copy for businesses of all shapes and sizes, including:

“The goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”

“Right after I finished 10x Sales Pages, I got a call from Spencer Haws from Niche Pursuits to write a course sales page for Organic Traffic Formula. 

In the first week, we exceeded our goals by about 21% for the sales page. His goal was to do $40,000 to a 1000-person list with a $600 course. We did $47,000 in the first week.”

Jesse Gernigin
Marketing Consultant

5 days. 1161 sales. $228,717 in revenue.

“I’ve written just one sales letter using 10X Sales Pages, but it was a huge success. Over the course of a 5-day launch, my sales page did 1161 sales for a grand total of $228,717.”

Brad Wages
Marketing Consultant

“I charge 2.5x more for a sales page than I did when I first started the course.”.

“I’m just more confident in the work I’m producing. I don’t feel like I’m just throwing something together because I’m using a methodology that has worked in the past for other people. 

My clients are happy. I know I’m getting results for them. What I’m doing has a big impact on their business. Actually, one of the clients I did a sales page for was so impressed she hired me for more projects. It started off as just a sales page and I think we’re on the 5th project now.”

Patti Haus
Conversion Copywriter

“10X Sales Pages is a game-changer! One of our clients had a $100K + launch for a $47 product. Another is seeing a 22% conversion for a membership site. PLUS I’ve been able to streamline AND deepen my conversion copywriting process too. 

If you want to write high-converting sales pages that connect powerfully with your ideal audience, you need 10X Sales Pages. 

The course covers everything you need to know about crafting compelling copy and understanding your buyer. 

You’ll never suffer from “blank-page” syndrome ever again. I can guarantee that.” 

Tara Robertson,
CMO of Teamwork 

FAQs

“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

Regardless of where you are now, Master of Web Copy Validation shows you exactly what steps to validate your copy – no guesswork required.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in Master of Web Copy Validation the second you wrap up your enrollment on the next page.

No waiting. No slow-drip BS.

If you don’t feel like you’re any closer to writing winning copy, simply send an email to support@conversioncopywriting.com within 7 days of joining and we’ll refund every dollar of your initial payment.

You can check out securely online using your favorite credit card, Google Pay, Apple Pay or Paypal.

You’ll get: 

  • 18 clear, step-by-step lessons (with transcripts), each averaging 5 minutes in length (with transcripts). 
  • Plenty of over-the-shoulder tutorials, so you can see what, how and WHY Carolyn analyzes Hotjar reports, runs 5 second tests and creates actionable hypotheses the way she does.
  • PLUS! Worksheets and templates, so you can move from planning your validation exercises to implementing optimized copy fast.

And after Master of Web Copy Validation, you can click “Publish” with confidence because you:

  • Know how to ask for the page performance data you need from your team or client, so you can approach validation and optimization with a comprehensive picture of page performance.
  • Validate copy before it goes live, instead of crossing your fingers as you click “Publish.”
  • Use bounce rate, percent exit, time on page and page value to triangulate your data and develop thoughtful research questions.
  • Use 3 important Hotjar reports, so you can determine which validation exercises will benefit your project most.
  • Understand how to review copy for optimization opportunities while also considering the original audience research and copy strategy for the control.
  • Develop a thoughtful validation plan, so you focus your resources on tests most likely to have the biggest ROI for your specific project.
  • Understand the 4 different types of 5 second tests you could run on your headline…
  • AND know how to determine which 5 second test you should run to answer your research questions.
  • Consider the pros and cons of running user tests with your own panel, so you know if a “purchased” panel is actually a better option to answer your research questions.
  • Create actionable hypotheses using a simple framework, so you can help your insights actually make it on the page.
  • Rank your hypotheses, so you know which optimizations to prioritize… and which should be left on the backburner.
  • Confidently write, set up and run user tests with your own panel, with the help of a handy user test template. 

Plus you get a full 7 days to test-drive it all, risk-free.

Hear from marketers, founders and copywriters who

Earn high-fives from the CMO and CFO. (Again. And again. And again.)

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Increase confidence in your work. And move the ROI needle in a big way.

With Master of Web Copy Validation, you can finally know what it’s like to drive traffic confidently to a page, because you have:
And take a full 7 days to test-drive your course, risk-free.

Become the rainmaker. The retention whisperer. The master of all metrics.

Joanna Wiebe
73 lessons 7.5 hours
$497
Joanna Wiebe
24 lessons 3.3 hours
$197

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