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Even if you’ve struggled to make sense of what the hell goes on a landing page… or your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach and night sweats…

With 10x Landing Pages, you can confidently click “Publish” on landing pages that can deliver the ROI your team desperately wants to brag about at the next quarterly KPIs meeting.

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Dramatic confidence improvement or your money back.

See how to write landing pages that can convert visitors into leads. And leads into buyers. With 10x Landing Pages.

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See how to write landing pages that can convert visitors into leads. And leads into buyers. With 10x Landing Pages.

Even if you’ve struggled to make sense of what the hell goes on a landing page… or your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach and night sweats…

With 10x Landing Pages, you can confidently click “Publish” on landing pages that can deliver the ROI your team desperately wants to brag about at the next quarterly KPIs meeting.

Money-Back Guarantee

Instant Access

Payment Plans

Get the training that’s trusted to uplevel careers at Fortune 500s and startups alike, including:

Here’s a secret:

The biggest challenge for marketers, founders and copywriters using landing page solutions – like LeadPages and Unbounce – isn’t creating a new page. It’s writing a new page.

And here’s why:

Most marketers, founders and copywriters write landing pages the same way they write home pages. 

They treat landing pages like an afterthought, creating one – maybe two – a year. 

They can’t assess what’s wrong with a landing page. Because they don’t actually know how to write it right.

They don’t know what to do beyond message matching and axing competing links from a landing page.

Which means:

They guess every single time they sit down to write a landing page.

And that’s a problem because:

Landing pages aren’t anything like your home page, or even your website. Because your home page and your website? They aren’t actually targeted.

And landing pages can – and should – be about as targeted as a web page can get:

You wanna create a Facebook ad funnel for single moms aged 25 to 30 living in Newport with The Marvelous Mrs. Maisel as their favorite TV show? Go for it — and craft a landing page designed specifically to convince AND convert that exact visitor.

^^ This ^^ capability to make landing pages so finely targeted creates unique rules for writing landing pages. 

And it’s critical that you follow these unique rules because: 

Landing pages are THE place you land hard-won subscribers and expensive PPC and Facebook ads traffic. So if you guess at every landing page project you write, you’re essentially throwing your hard-earned budget away. Because your landing page will not convert traffic the way that it could – and should.

Let your competitors fiddle with A/B testing button colors… while you make bank with ultra specific and highly targeted landing pages that are engineered to convince AND convert.

10x Landing Pages gives you the exact repeatable process to use…

… every time your client stares at you with doe eyes, praying your page lands 10x the leads…

… every time you open a blank doc and think “wtf can I say to get my audience to actually care about my offer?”…

… every time you need to create countless, highly targeted landers for ALL the PPC ads and FB ad sets your team wants to run. And get those pages live fast…

… every time your team pings you to review the PPC campaign page that once performed decently well but no longer delivers the 5x ROI needed to justify its ad spend (and your salary)…

So instead of softly whispering to yourself:

“Will this PPC lander optimization actually deliver the revenue the company needs to justify my salary?”

You can confidently click “Publish.” Because you know you’ve pulled every lever to launch a landing page engineered to hit your target.

With 10x Landing Pages in your toolkit, you can finally nail every landing page project that drifts across your desk, including:

From the CEO who coined the term conversion copywriting:

Joanna Wiebe is the CEO of Copyhackers – where marketers of all stripes learn how to be the most profitable person in the room.

As the original conversion copywriter, she’s driven multi-millions in revenue writing copy for the likes of Metalab, Shopify, Huel, BT, Tesco and Wistia. That’s why she’s been invited to teach conversion copy on 100+ international stages and to sales and marketing teams at Google and Amazon. 

Joanna Wiebe, the original conversion copywriter that will teach you how to write headlines

“The best copywriter I’ve ever met, hands down.”

“Joanna is the best copywriter I’ve ever met, hands down. One of the things that makes her so freakin’ good is her unique ability to combine finely-tuned intuition from years of experience with solid research.”

Michael Aagaard, CRO Expert

Gain the technical skills you need to be successful.

“I truly believe that if a copywriter took no other course but [10x Landing Pages], they’d still gain the technical skills they need to be a successful copywriter.”

Eman Ismail,
Copywriter

Constant time constraints at work? They’re no match for this quick-to-implement process.

“My biggest struggle with writing was confidence. Was I doing it right? Was what I wrote going to make a difference? Sometimes I could feel that what I wrote was “right”…but I couldn’t defend my feelings against the doubters on the team

I’d search for answers online. The time-sucking hell of blogs and “5 steps to better…anything.” More often than not, I’d end up more lost than when I started. I read several copywriting books. But I ended up feeling overwhelmed. 

I was looking for some easy to follow steps. And a process I could implement quickly and consistently. I looked into copywriting courses – I found some that ranged from $2,000 to $5,500! Ouch. I didn’t have the budget or time for that kind of investment. Like everyone else I know in marketing I had a ton on my plate and I was under constant time pressures at work

[10x Landing Pages] sounded like a tight, easy to take, down-to-earth course with checklists and templates I could use right away. I’d never heard of “conversion” copywriting, but right away it made sense. Yes… more than anything I needed visitors and prospects to act. I wanted to learn how to do THAT. 

[10x Landing Pages] was even better than I’d hoped. The “Over the Shoulder” videos were by far my favorite. Joanna walks you through what she sees on a website (and what you should look for). Then right in front of you she shows you how to fix the copy (applying the concepts from the video lesson). Everything from customer research to sticky copy is covered in the course. There are so many helpful examples from real company websites. And there are helpful spreadsheets and templates that you can use to confidently write your own conversion copy. I have recommended this course to several of my friends.”

Sandy Pretzlaff, Marketer
“I have no doubt that my team is stronger both in their jobs, as well as careers thanks to Joanna’s training.”

Tara Robertson,
CMO of Teamwork 

FAQs

“How long before I start seeing results?”

… and answers to other smart questions:

The easy answer is: 

Much faster than with everyone’s not-so-favorite trial and error approach.

Our students have seen huge lifts in conversion rates, signups, sales, and more after only watching a handful of videos.

That said, how quickly you see results will depend on certain business factors – things like: whether or not you’ve found product-market fit, whether or not you’re actively marketing, how many subscribers you have, etc.

For example, a software company actively driving high-quality traffic to their landing pages could see results shortly after publishing their new landing page. 

On the other hand, a brand-new service provider with less than 1000 website visitors per month may need a few months to see results from a new landing page.

Regardless of where you are now, 10x Landing Pages shows you exactly what steps to take with your copy to get to that next growth stage in your business – in a surprisingly short timeframe.

Not here. Our goal is to give you the highest possible ROI right out of the gate – ideally within hours or days.

That means, we don’t hold your lessons hostage, dripping new modules out over weeks or months.

You get FULL access to everything in 10x Landing Pages the second you wrap up your enrollment in Copy School.

No waiting. No slow-drip BS.

You’ll get: 

  • 40+ clear, step-by-step lessons (with transcripts), each averaging 5 minutes in length (with transcripts). 
  • Dozens of over-the-shoulder tutorials, so you can see what, how and WHY Joanna writes landing pages the way she does. 
  • PLUS! Dozens of landing page worksheets and cheatsheets, so you can move from planning to writing your landing page fast.

 

Hear from marketers, founders and copywriters who

Earn high-fives from the CMO and CFO. (Again. And again. And again.)

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Gain the confidence to write 10x the landing pages. That can perform 10x as well. And help you get 10x the results.

With 10x Landing Pages, you can finally know what it’s like to drive traffic confidently to a page, because you have:

Become the rainmaker. The retention whisperer. The master of all metrics. With Copy School.